It's high tide and this project dives into the deepest, darkest part of the ocean,

the Abyssal Zone. 

 

PROJECT CHALLENGE

Create an awareness campaign around a topic of personal interest.

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FRAMING

I am fascinated by the deep sea and how much remains unknown, and concerned that exploitation may outpace understanding, putting this fragile ecosystem at risk.

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APPROACH
Rather than a call-to-action campaign, this project takes the form of an informational museum exhibit, Into the Deep, sponsored by Deep Sea Research. Striking imagery and minimal text draw viewers in, while campaign elements spark curiosity, build understanding, and encourage protection of this unseen environment.