Like slack tide, this project takes a moment of slack, using AI as a tool to support and extend the design process.

 

PROJECT CHALLENGE

Create a 30-second commercial for Clover Sonoma that reflects its wholesome, family farm identity.

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FRAMING​

I wanted to create a realistic commercial romanticizing farm mornings, highlighting egg collection, farmer care, and how that care carries through products.

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APPROACH
The campaign emphasizes generational farming and sunrise egg gathering, using warm voiceover, sunlit imagery, and simplified visuals with consistent typography to reinforce care, quality, and brand recognition.